Wi Di Pipul show has had an impact on listeners that can be sustained

BBC Media Action has been looking back at its work with SABI after its involvement in the project drew to a close at the end of August 2017.

Thirty-two episodes of the national radio programme Wi Di Pipul were produced and broadcast by BBC Media Action, as part of SABI. Launched in October 2016, the show aimed to increase awareness of rights and entitlements to services and the post-Ebola Presidential Recovery Priorities plan. It examined ways the public and duty bearers can work together to make service providers more accountable, as well as sharing data about what works and finding solutions to challenges.

Capturing local stories

The magazine format show featured real stories about people trying to access quality services and the relationships between people, service providers and other leaders at community level. There were studio guests, community discussions and regular segments, such as the Hankili Family drama. It aired weekly to audiences across Sierra Leone on 21 partner radio stations.

The final episodes of the programme focused on school feeding programmes and teacher training, the achievements of the President’s Delivery Team (PDT), and challenges in health, education and social protection and how improvements in these services are due to continue beyond the PDT.

‘It is our expectation that Wi Di Pipul will have had an impact with listeners that could be sustained beyond BBC Media Action’s role in this project.'
Rebecca Wood, BBC Media Action, Sierra Leone.

‘Where listeners have learnt about an entitlement to a service or a government recovery initiative it has changed expectations about access to and quality of these services, they have then discussed what they’ve heard and learnt from the show with family or friends and feel more able to take action to access a service’, Rebecca continued.

Through SABI, BBC Media Action trained 47 journalists from partner radio stations across Sierra Leone.

Amplifying engagement

Regular posts on BBC Media Action’s popular Facebook page throughout Wi Di Pipul’s run enhanced and extended audience engagement with the programme, trailing upcoming topics, sourcing questions for guests and getting audience feedback on topics. Data from citizen perception surveys was also used in social media posts.

Equipping journalists

As part of its work with SABI, BBC Media Action also conducted training with 47 journalists from partner radio stations across Sierra Leone at workshops held in Bo, Makeni, Kenema and Freetown.

The week-long training course explored the role of the media in finding local solutions to service delivery problems and looked at good and bad ways of using data in a radio show, as well as dedicated sessions looking at the key themes of education and health.

‘Some of the journalists trained may continue to use the data and skills they learnt from the workshops in future shows produced by their station,’ Rebecca Wood added.

‘The radio programme, Facebook page and citizen perception data directly informed the regional training of journalists and the local shows subsequently produced by some of them.’

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