Behaviour change approach for accountable governance

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Briefing Note- Applying a behaviour change approach for accountable governance

Here’s an overview.

During the response to the Ebola outbreak which Sierra Leone has recently emerged from, a wide range of ‘community engagement’ approaches were employed by numerous institutions to encourage a change in behaviours including reporting of illness and deaths in communities, and a change in traditional funeral practices.

For SABI to be successful, the programme also needs to support a change in the behaviour of citizens (and service providers), but in this case, the target behaviours are those associated with raising concerns about poor service provision with appropriate authorities, and putting pressure on community representatives to press for upgraded services.

Numerous theories relating to behaviour change have been applied to international development programmes, particularly in the health sector, such as the ‘Knowledge, Attitudes and Practices (KAP)’ model, and social and behaviour change communication (SBCC) approaches. This learning product below outlines the COM-B model for behaviour change that informs the SABI approach to our engagements with communities and duty bearers, and provides an example of how this model has been applied.